
Modernizing for the Digital Era
BANK OF THE WEST
At Bank of the West we merged tradition with innovation, working to establish a contemporary financial hub offering state-of-the-art digital products. Our journey began with a recognition of the limitations posed by outdated customer experiences, hindering growth opportunities.
As Head of Product Design, I collaborated across channels and products, overseeing online banking, mobile app development, design systems, and account originations. Together with my team, we spearheaded a significant transformation to reimagine customer experiences across all lines of business.
CORE INITIATIVES
• Rebuild of Account originations platform
• Mobile app design + feature strategy
• 1% for the Planet account launch and integration
• Carbon tracker tool - first of its kind
• Online banking initiatives
• Digital only bank innovation + brand
• Design language + systems
WORK